We Started With a Simple Question
Why does managing money feel so overwhelming when the math itself isn't complicated? That question led us to build something different—an approach to financial education that actually makes sense for real people.
TEACHING SINCE 2019
Teaching What Actually Works
Back in 2019, I was teaching economics at a community center in Jerusalem. Students kept asking the same thing: "This theory is great, but how do I stop overspending on groceries?" That disconnect bothered me.
So I started small—created a six-week workshop focused entirely on practical budgeting. No economic theory. No complicated spreadsheets. Just real tools for managing everyday expenses. The first group had eight people. By 2021, we had a waiting list.
What made it click? We stopped pretending everyone's financial situation looks the same. A freelancer in Tel Aviv has different money challenges than a teacher in Haifa. Our programs reflect that. Students work with their actual income and expenses—not hypothetical examples from textbooks.
Now we're based in Bet Shemesh, running multiple programs throughout the year. Some students come because they're drowning in debt. Others want to save for a house or just feel less anxious about money. The specific goals vary, but the need for honest, practical guidance stays constant.
What Guides Our Teaching
These aren't corporate values we put on a poster. They're the principles that shape every decision we make—from how we structure courses to how we talk with students.
Real Numbers Only
We don't work with hypothetical budgets. Students bring their actual bank statements, their real income, their honest spending patterns. It's uncomfortable sometimes, but that's where learning happens.
Progress Over Perfection
Nobody becomes a budgeting expert overnight. We celebrate small wins—like tracking expenses for a full week or making it through a month without overdrafting. Those little victories build momentum.
Judgment-Free Space
Financial shame is real and it's destructive. Our classrooms are places where you can admit mistakes without fear. Made a terrible purchase decision? Let's figure out why and how to avoid it next time.
Tools That Last
We're not here to manage your money for you. We teach methods you can use independently for decades. Once you understand the framework, you can adapt it as your life changes.
Who's Behind the Academy
Small team. Big focus on getting this right. We're educators first—people who actually enjoy breaking down complex financial concepts into manageable pieces that make sense for everyday life.
Noa Silverberg
Lead Instructor & Founder
Former economics lecturer who got tired of teaching theory that didn't help real people. Spent eight years developing practical budgeting methods that work for Israeli households. Still gets excited when a student sends an update about reaching their savings goal.
Ready to Take Control of Your Finances?
Our next intensive program starts in August 2026. Limited spots available because we keep class sizes small for better learning outcomes.
Get Program Details